ABOUT US

Merino Kids™ was founded in 2003 by Amie Nilsson, a mother of three, with a background in textile design and passion for 100% natural products.

Our mission is to make a difference to the lives of families with young children, ensuring 'no more sleepless nights' for all. 

Our ranges are carefully crafted by mothers who understand the need for innovative and functional products. We have a very talented team of designers both in the United Kingdom and New Zealand who are passionate about bringing you functional, innovative and beautiful products, made from nature’s best materials, and making parents and care givers feel good about the choices they make.

We think that when you believe in what you do, you do it better.

Founder - Amie Nilsson

Amie Nilsson is a internationally recognised designer, specialising in the design of 100% natural products to promote the health and vitality of babies and toddlers. Her first product, the Go Go Bag™ was created for her daughter Lily in 2003. When Lily kept waking up cold in the night after wriggling out of her blankets, and Amie's search for natural products uncovered no natural solutions, Amie decided to take matters into her own hands. Merino Kids™ was born.

Amie uses fresh innovative ideas based upon respect for nature. ‘We use 100% natural materials to create finer, safer garments that insulate and breathe better in both hot and cold environments, ensuring young children and babies are perfectly adapted to their sleeping environments.’

These values now run across a range of products designed to make a difference to the lives of families with young children. Their success is proven and global demand for the award winning designs is growing daily.