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Why do you call Merino the 'wonderfibre'?

Merino is widely known as the wonder fibre, due to its natural abilities to regulate body temperature. It is also a miracle fibre for premature and low birth weight babies. Studies of infants at Cambridge Maternity Hospital, UK, found that those sleeping in merino settled more quickly, cried less, fed better, and gained weight faster. Merino also naturally prevents the build up of odour, so can be washed less often, and is the perfect fibre for babies with skin allergies and eczema as it won’t irritate even the most sensitive of skin.
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