Why Choose Merino?
Why Choose Merino?
Soft, breathable and wonderfully lightweight, superfine merino wool helps little ones stay comfortable throughout the year, even as temperatures change.
Merino wool provides warmth without unnecessary bulk and has natural odour resistance and temperature control properties, making it a practical choice for baby clothing, sleepwear and sleeping bags.
Benefits of Merino Wool
Naturally Hypoallergenic
Merino wool is naturally hypoallergenic and gentle on sensitive skin.
Odour Resistant
Merino's natural fibres are odour resistant and stay fresh with infrequent washes.
Ethically Sourced
Ethically Sourced
We source our superfine Merino wool from ethical New Zealand suppliers based on quality, traceability and animal welfare practices.
RWS Certified
RWS Certified
The Responsible Wool Standard verifies wool comes from farms that take a progressive approach to animal welfare and environmental management.
Bags of Love
Bags of Love
By donating your little one’s outgrown sleeping bag, you can give a useful baby essential another life and help us reduce waste.
Natural, Renewable and Designed to Last
Merino wool is a naturally renewable fibre, with sheep growing a new fleece each year. Wool can also biodegrade under suitable conditions.
With gentle care, good-quality merino clothing can remain useful for longer. A much-loved sleeping bag or bodysuit may be passed between siblings, saved for another baby or given to another family.
Why Merino Kids Chooses Superfine Merino
Little ones experience plenty of temperature changes throughout the day and night. We choose superfine merino because it offers soft, breathable and lightweight comfort without unnecessary bulk.
From cooler mornings to warmer afternoons, it is a versatile natural layer designed to move through everyday family life with your little one.
