Collection and tracking of personal information
So that we can provide you with the most efficient and enhanced service, we request information about you. We collect personally identifiable information such as names, email addresses and demographic information such as age, gender and zip/postal code. We also may collect your IP address, browser type, domain name, access times and referring website address. This information is collected both during registration on a site or in response to specific requests, for example when ordering, signing up for a newsletter, entering a competition or answering a survey.
What we do with collected information
We use personal information so that we may display custom, personalised content to our visitors and send newsletters, emails, features, promotional material, surveys and other updates to our users. A user may, at any time, opt out of receiving such information. We also use collected information to evaluate and administer our service, respond to any problems that may arise and to gauge user trends to determine what products are most popular with our customers.
We may extend offers to users on behalf of our partners about a particular product or service that may be of interest to you, but we will never give out your name or personal information at any time without your permission. As result, although Merino Kids UK may receive a fee from our partners for this service, Merino Kids UK sends all the offers so that your personal information is never shared with any outside third party.
We may, at times, produce reports for advertisers containing aggregate information about our users such as demographic, age and online usage information. This allows us to work more closely with advertisers to provide content and offers that are most relevant to our users. We will never include any personal information of our users in these reports.
We allow users of our website to send articles or links by email to other parties who may be interested in them. We do not retain any email addresses (unless you are a member who already has voluntarily provided your email address) of either the sender or recipient of such articles or links after they are sent.
We reserve the right to use or disclose any information without notice or consent as needed to satisfy any law, regulation or legal request; to conduct investigations of consumer complaints or possible breaches of law; to protect the integrity of our site and our property; to protect the safety of our visitors or others; to fulfill your requests; or to co-operate in any legal investigation.
You should be aware that if you voluntarily disclose information online (whether through Merino Kids UK’s services or any other service available online), personal or otherwise, that information can be collected and used by others. For example, if you use chat, forums, bulletin boards, your e-mail or if you post personal information online, you may receive unsolicited messages from others. Merino Kids UK has no control over this use of your personal information.
Your browser offers so-called “cookies” which, if you allow their use, store small amounts of data on your computer when you visit a website. Cookies do not contain any personally identifiable information about you and therefore cannot be used to identify you personally. Cookies simply assist us in tracking which of our features you like best. Cookies also enable us to customize our content according to your preferences. You have the ability to accept or decline cookies by modifying your browser and our websites are viewable even if you disable the cookie function on your browser. However, if you disable cookies, some advanced and customised features of our site, as well as other websites, will not be available to you.
We may also place a cookie on your browser so that this and other websites owned by Merino Kids UK will recognise you as a unique, anonymous user. This will enable us to make sure that you do not see the same ad over and over, to sequence ads in a series, and to measure more accurately the number of unique visitors across the network of Merino Kids UK websites.
For more information on cookies and how to disable them please visit http://www.allaboutcookies.org/.
Controlling your personal information
A user may, at any time, change, correct, modify or delete any personal information they may have provided to Merino Kids UK by contacting us. Users can also unsubscribe from any newsletters or opt out of various promotional emailings at any time by clicking on "unsubscribe" links in each of our newsletters or emails or contacting us.
Security of your personal information
Merino Kids UK employees are made aware of its privacy practices through periodic communications and training. We limit access to private and confidential data only to those employees with a specific need to retrieve this information and we store data on multiple service systems, in controlled, secure environments. To maintain our level of security, we conduct both internal reviews and external audits of our security measures and procedures on a regular basis.
Changes in corporate structure
In developing our business, we might sell certain assets or the company, or parts of it, may be sold, merged or otherwise transferred. In such transactions, user information, whether personally identifiable or otherwise, may be one of the transferred assets.
Visitors outside the United Kingdom
Our website and the servers that make this website available worldwide are located in the United Kingdom. All matters relating to these websites are governed by the laws of the United Kingdom. Any information you provide will be transferred to the United Kingdom. By visiting our websites and submitting information, you authorise this transfer.
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